Agent's area for 1st-for-French-Property - Immobilier, Notaires, Agents Commerciale - in all regions of France |
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What do you want to do? In this area you can add, edit or delete properties.
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Tips and Best PracticeWe are providing this in the spirit of doing better business! These tips have been collated from our observations and feed-back from clients and agency staff. We are open to suggestions on how we can improve this resource, and improve our own service to YOU. The points are in no particular order. The most important point to recognise is that responding in the appropriate manner is CRITICAL and we recognise there are many timewasters (clients of course - not you!). There is no shortcut , you have to be committed to selling via the Internet. If you do not want to make THE EFFORT, we suggest that you do not work with us or other web partners!! There are some tips to help though and how you can automate some processes - see below... PLEASE DO NOT BE AN AGENT WHO REPLIES TO A CLIENT - "PLEASE SEE OUR WEB SITE!" 1) Respond to client requests within 24 hours. These are "hot" leads and if the client does not receive a response within 24 hours they are likely to look elsewhere. The client wants to be looked after and feel special whatever the budget! From our own observations responding within hours often leads to QUICK appointments. 2) Be courteous: Even a short email response saying that "We have received your enquiry from our partner 1st for French Property and we will be responding to you in full shortly." Quite often we get emails from clients telling they have received nothing back! 3) Emails not getting to clients: Hotmail, aol and other
"free" email services are notorious for their spam filters. They
often filter out your replies if you are using one of these
"free" email address. If you have your own domain name - such as
sales@xxx-immobilier.com the problem does not occur! 4) Relationship with us: Clients get confused over the relationship between 1st for French Property and yourselves. Please in your email responses say initially "We have received your enquiry from our partner 1st for French Property and ......" 5) Keep the property listings on our site UP TO DATE. Clients really hate it when they find a property has been sold some months ago. Most of our agents update weekly. If you are using our service to update the web site, Sebastian will happily email you a list of your current properties on the web site. All you need to do is tell Seb the ones that have been SOLD! 6) All newly added properties are added to the "What's New" listings" - we can categorically tell you that the latest properties get the best responses! Why? First all new properties are emailed to our registered clients (over 6000), and second we can tell that clients bookmark the What's New page and return to it frequently. 7) Use templates - we have 75 templates that we use to respond to clients. Some we use without any changes, and others we use with modifications. Outlook allows use to use "signatures" - these can be customised as templates very easily. Another good product is Type Pilot - available at http://www.colorpilot.com/typepilot.html 8) What to include in your replies? First state you are a partner of 1st for French Property, introduce your company, describe your location (give the client a "picture" of location"), how you are wishing to help the client choose the right property, the service you offer before and after the sale (make the client trust you), answer the questions they ask. MANY OF THESE RESPONSES CAN BE IN YOUR TEMPLATES (SEE POINT 7). Clients really hate more questionnaires to fill in - if you must use them please clearly state the purpose. Remember if they are contacting a number of agents, and they ALL ask for questionnaires to be filled in the client gets fed up! Who does he choose to proceed with.... the agency who gives him the personal touch. Our best agent rings the client to ask the questions - it costs but it works! 9) Make contact with the client before they come to you. Our best agencies ring the client and win the confidence of the client even before they arrive. Try to make the client believe that they should ONLY book appointments with you. Fill up their time with property visits! Do not let them visit another Agency! 10) Please look after the client - many have travelled many miles to get to your agency. If they are visiting other agencies - how will they remember you? Many client do not find the right property on their first visit. GIVE THEM A REASON WHY THEY SHOULD COME BACK TO YOU ON FURTHER VISITS. It may amaze you but we get many emails back from clients who say that they have NOT enjoyed the experience - please go that extra step! 11) PROPERTY DESCRIPTIONS: The Brits are use to extensive property descriptions in the UK. They are NOT impressed by the minimalist approach. Best responses are achieved by 5 photos and complete property descriptions including the location of the property. The most asked question - "Where is this property located?" If you are determined not to add the Town / Village please add the Post Code. This information is not seen but at least the map link will give them an approximation of the location. PLEASE TAKE CARE WITH THE PHOTOS - properties in shadows do not work! All our property descriptions get into Google - when clients are searching for a Town they will only find your property if the town is in the property details! 12) The "Short Description appears in Listings" field that appears on the template that you complete when adding a property description is CRUCIAL! This description is what the client first sees in our property listings. IT NEEDS TO SELL THE PROPERTY. If you do NOT capture the imagination of the client, they are not going to click to find out more about the property! How many times do we see "Villa" as the enticement to click? Would that make YOU want to find out more about the property? How about "4 bed spacious villa with outstanding views"? Is that more enticing? 13) What properties to add to our web site? We sell across the whole range. But, of course, we sell more cheaper properties. We suggest that you do put on a selection of property for all price ranges. But do put on some cheapies! Quite often, a client will come out looking for a cheap property - then you can UPSELL to a better property with less work with a cheap mortgage. Remember French mortgages are currently about 1.5% cheaper than the UK. 14) Feature Properties: If you have something special to sell, we are always happy to feature it on the home page or one of the regional pages or our TOP 10 FEATURE PROPERTIES. 15) Reduced Prices - we promote our "Reduced Prices" page in Google and we get huge hits to this page. If you have a property with a reduced price - all you need to do to get the page featured on our reduced price page is change the status to "Reduced Price". Our reduced price page is here: http://www.1st-for-french-property.co.uk/french-property-for-sale-EP.htm 16) Your Properties: Did
you know that we have a special url for EACH of you? So if you
want to reply in a letter and say "to see more of my properties
follow this link". The format of the link is 17) Photos: We added a
new section to the web site
http://photos.1st-for-french-property.co.uk.
So far, we have received over 10,000 hits to this section. Each
region has links to the properties. If you add photos, for each
photo you add you can place a link to your properties. You need
to register first which will allow you to logon and add photos.
When adding the description to the text add the following.... 18) Forum: Our forum is
very busy now. Often 20 users online at any one time! The forum
is here: REMEMBER WE WANT TO BUILD RELATIONSHIPS, SO LET US KNOW HOW WE CAN HELP - WE WANT TO HELP YOU SELL MORE PROPERTIES!
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